Be Who You Are

Be Who You Are

After 25 incredible years with Bobbi Brown Cosmetics, Bobbi Brown is leaving the brand to explore the next phase of her extraordinary career. The Estée Lauder Companies is grateful for and proud of the transformative role Bobbi has played at the brand, at the Company, and within global prestige beauty.

“The brand’s 25-year anniversary was a wonderful milestone that made me realize it was time to start a new chapter and move on to new ventures,” said Bobbi Brown. “I am thankful for the extraordinary people that I’ve had the privilege to work with over the years and proud of the creative endeavors and innovative products we’ve created together. I am also incredibly grateful to The Estée Lauder Companies and the Lauder family for the many opportunities they gave me. I’m excited to see what the future holds.”

“Bobbi Brown Cosmetics is an incredible testament to Bobbi Brown the woman,” said William P. Lauder, Executive Chairman, The Estée Lauder Companies. “More than two decades ago, we met an extremely creative makeup artist with a revolutionary idea that changed the way women feel about beauty. That idea grew into a highly successful, global beauty brand. Bobbi will always be part of our Estée Lauder Companies family and we wish her the very best in the future.”

“The Company is so proud of our incredible collaboration with Bobbi, since we acquired the brand in 1995. We extend our warmest wishes to her as she enters a new and exciting phase of her career,” said Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies. “Our Company was founded by an entrepreneurial woman, Mrs. Estée Lauder, and it is in our roots to be a welcome home for entrepreneurs. The success of Bobbi Brown Cosmetics demonstrates that commitment. Today the brand is sold in over 70 countries and is a top makeup artist brand founded by a woman. It’s a global prestige cosmetics powerhouse, with a highly promising future, poised for its next chapter of growth.”
Bobbi Brown Cosmetics will continue to capitalize on the growth momentum in the prestige makeup category, building on the strong legacy Bobbi created. The brand’s philosophy of “Be Who You Are” is more relevant today than ever before and the brand will laser focus on connecting, teaching and empowering women globally. Fueled by makeup artistry, engaging and impactful social media and some of the most beloved beauty products in the world, Bobbi Brown Cosmetics is poised to achieve its full growth potential in this dynamic environment.

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