Yves Saint Laurent announced that British Actress Emily Blunt is the new face of its Opium eau de parfum fragrance. Miranda Priestly would be so proud. Both her assistants have landed top jobs in modelling: Anne Hathaway is starring in a campaign for Tod’s (read more here), while last night Emily Blunt, who first caught people’s attention as the catty first assistant to Miranda Priestly in the Devil Wears Prada, has landed the deal to be not just the face, but the ambassador for YSL Opium Eau de Parfum.
The heady scent was first launched back in 1977 and created by perfumer Jean-Louis Sieuzac. Today, the bottle designed by Pierre Dinand and its juice are iconic. The scent itself starts as a fruity-floral thanks to mandarin orange, bergamot and lily of the valley; at its heart is jasmine, carnation and myrrh, before it dries down to a sweet, incense aroma of vanilla, patchouli, opoponax and amber. Extremely relevant in the opulent, glamorous era of the seventies, the unchanged scent is still as admired as ever.