Fashion designer and chemist create the first stain-proof silk fabric using nano “whiskers” that are 100,000x smaller than a grain of sand.
The Perfect White Shirt – while women everywhere love an elegant white silk blouse, they also have a fear of actually wearing it. April 21st, Elizabeth & Clarke, the innovative fashion startup, launched a line of Unstainable™ White Shirts on Kickstarter, that repel water and oil-based stains on delicate fabrics such as silk and modal cotton. By day 4 The Unstainable™ White Shirt earned “Top Ranking” within three Kickstarter categories and surpassed funding goal. Fundraising campaign will continue through May 31st, backers of $25 or more will receive shirts, well below their value of over $200 if sold via the costly retail process.
Elizabeth & Clarke understands the beauty of the perfect white shirt. For three years since the company’s launch, that has been their focus.
“When I created Elizabeth & Clarke, I set out to create the perfect white shirt for women of all shapes and sizes,” says founder Melanie Moore, “[The Perfect White Shirt] has to be beautiful, soft, washable, and most importantly you have to be able to wear it in your daily life.”
Elizabeth & Clarke worked with a world-class chemist for a year developing the Unstainable™ shirt using nanotechnology. The result is a proprietary treatment consisting of tiny ‘fibers’ that work at a molecular level to suspend the liquid above, never allowing stains to touch the silky cloth. Much like a dewdrop rolls off a flower petal, stains, such as coffee and wine, simply roll off the Perfect White Shirt. The molecular application preserves the breathability, feel, and comfort of the company’s signature Crêpe de Chine and Modal fabrics.
Unstainable™ is Sustainable
The Unstainable™ treatment has been tested by the AATCC and includes raw materials derived from renewable, farm-grown sources. The shirt is machine washable, needs no dry-cleaning and will remain Unstainable™ for the life of the fabric. Similar products in the industry only treat cotton and sturdy synthetics, but as of this release, Elizabeth & Clarke’s Unstainable™ is the only effective solution for such delicate materials.
Designer-Quality for $50 or Less
Like all Elizabeth & Clarke products, the Unstainable™ shirt is highly affordable at $50 for blouse styles and $25 for the tee. And once you consider that an Unstainable™ shirt will not have to be replaced for several years, well, it’s basically like getting a closet full of shirts in one. The company is able to offer designer-quality at a mass price point due to its innovative business model: Elizabeth & Clarke sells entirely online, without the overhead of physical stores or the heavy mark-ups of department stores.
Beautiful, sustainable, affordable, washable, and Unstainable™: it all adds up to The Perfect White Shirt.
Elizabeth & Clarke is a seasonal subscription box, which brings designer-quality blouses and tees to your door each season. Shirts are a mix of blouses, tees, and work-appropriate tops in quality cotton, soft jersey, and luxury blends of silk and modal.
Founder | Elizabeth & Clarke